Priscilla Prado

Priscilla Prado was born in Los Angeles, California. She attended Milwaukee Area Technical College and Alverno College. Her career experience includes working as an accountant, office administrator, and owning a tax and bookkeeping firm. She served on the board of the Wisconsin Latino Chamber of Commerce.[1]

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Who are you? Tell us about yourself.

I am Priscilla A. Prado, a mother of four, small business owner, and passionate community advocate. With over 22 years of accounting experience, I run Midwest Bookkeeping, a successful tax and bookkeeping firm serving clients for seven years. As treasurer on the board of directors for the Wisconsin Latino Chamber of Commerce, I work to uplift and empower our community.

I’ve been honored with the Milwaukee Business Journal Diversity in Business: Micro Business Award in 2023, the 2024 Poderosa Award: Woman of Excellence, and was recognized as one of Wisconsin’s most influential Latino leaders in 2024. Additionally, I’m a two-time heart attack and triple bypass survivor, which fuels my dedication to health advocacy and community well-being.

My journey started at 15, working in a hamburger joint in Los Angeles, where I quickly realized I was meant for more. This drive led me to business success and now, my candidacy for the Wisconsin State Assembly, representing District 9 as a Democrat. I am committed to championing small businesses, advancing equitable access to healthcare and education, and fostering inclusive policies that uplift all communities. I bring compassion, integrity, and action to my service, aiming to be a voice for all Wisconsinites.

Please list below 3 key messages of your campaign. What are the main points you want voters to remember about your goals for your time in office?

Community-Centered Policy & Representation: I am committed to being a voice for every member of our community, ensuring that our diverse needs are met with inclusive and thoughtful legislation. My focus is on bringing resources and support to families, small businesses, and individuals to foster a safe, vibrant, and thriving community.Economic Empowerment & Support for Small Businesses: With over 22 years of experience in accounting and as a successful small business owner, I understand the challenges that businesses face. My goal is to promote policies that support economic growth, job creation, and access to resources for entrepreneurs and small businesses, empowering our local economy to flourish.Equity, Safety & Access to Essential Services: I am committed to promoting equitable access to essential services, including healthcare, education, mental health support, and public safety. I aim to ensure that all residents have the necessary tools and opportunities to improve their quality of life, while fostering safety and trust within our communities through a balanced approach to public safety and resource allocation.

What areas of public policy are you personally passionate about?

I am passionate about policies that empower small businesses, ensure equitable access to quality education, and expand affordable healthcare and mental health services. Additionally, I advocate for a balanced approach to community safety that includes both public safety funding and investments in preventative programs to address root causes of crime and promote overall well-being. My goal is to support thriving communities through inclusive, equitable policies.

What characteristics or principles are most important for an elected official?

1.

Integrity & Accountability: Upholding honesty, transparency, and ethical behavior while being accountable to the people they serve.

2.

Empathy & Compassion: Understanding and valuing the experiences of all constituents, listening actively, and addressing their concerns with genuine care.

3.

Commitment to Service: Prioritizing the needs of the community over personal interests and working tirelessly to improve the lives of the people they represent.

4.

Strong Leadership & Problem-Solving Skills: Being able to make tough decisions, inspire others, and navigate complex challenges to find effective solutions.

5.

Inclusivity & Fairness: Promoting equity, diversity, and justice in policy-making to ensure that all voices, especially those from marginalized groups, are heard and respected.

What qualities do you possess that you believe would make you a successful officeholder?

Integrity & Accountability: I believe in leading with honesty and transparency, staying true to my principles while being accountable to my constituents. My strong ethical foundation ensures that I approach every decision with fairness and commitment to the public good.

Community-Centered Leadership: Having worked closely with diverse communities as a business owner and advocate, I understand the importance of listening and responding to people’s needs. My focus is always on finding inclusive solutions that benefit everyone, ensuring that every voice is heard and valued.

Strong Work Ethic & Determination: I am driven to overcome challenges and approach every issue with a problem-solving mindset and dedication.

Business Acumen & Financial Expertise: With over 22 years of experience in accounting and running a successful bookkeeping firm, I have a solid understanding of financial management, budgeting, and resource allocation. These skills are crucial for making sound decisions on economic policy, supporting small businesses, and ensuring fiscal responsibility in government.

Empathy & Compassion: As a mother, community leader, and survivor of health challenges, I bring empathy and compassion to every conversation. I understand the struggles many families face, and I am passionate about working on policies that address real-life issues and improve the lives of others.

Collaborative & Open-Minded Approach: I value working collaboratively with others, whether it’s building consensus across different viewpoints or engaging with community members. I believe in approaching every issue with an open mind, seeking diverse perspectives, and finding common ground to create meaningful change.

These qualities, combined with my passion for service, position me to be a dedicated and effective officeholder who will work tirelessly to represent and uplift my community.

What organizations or individuals have endorsed your campaign?

https://www.priscillaforassembly.com/endorsements