Lisa Cole

Lisa Cole was born in Johnstown, Pennsylvania. She earned a high school diploma from Somerset Area Jr-Sr High School, a bachelor's degree from Allegheny College in 1996, and a law degree from the Mitchell Hamline School of Law in 2023. Her career experience includes working as a business owner and attorney.[1]

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Who are you? Tell us about yourself.

I am a mother, a successful small businesswoman, a job creator, and a problem solver. I started my first small business in 2010, focusing on land and utility development. I’ve owned other businesses, as well, including CrossFit gym with my husband Dennis, a five-times Games athlete.

My current company has grown and now specializes in land rights, local and state permitting, groundwater rights, well development, entitlement services, value engineering, and development management. I help businessmen and women cut through government red tape and get their projects up and running. I have been an integral part of virtually every aspect of the 10,000+ acre Apex Industrial Park in Southern Nevada and the thousands of jobs it is bringing to the valley.

In 2019, I decided to pursue my law degree while working full-time and running multiple small businesses. I passed the Nevada Bar Exam in 2023, opened my boutique law firm LDA Law, Prof. LLC, and have taken on the role of in-house counsel for LDA Development Services, LDA Realty, and the Apex Industrial Park Owners Association.

For more than 26 years, I have called Las Vegas home. Dennis and I enjoy cooking at home and spending time with our rescue animals—our dog Diogi, a fun-loving German Shepard, and two feisty orange cats named Oz and Mookie. My son Tyler is a recent graduate of Northern Arizona University.

Please list below 3 key messages of your campaign. What are the main points you want voters to remember about your goals for your time in office?

I am a dedicated, hardworking woman who is actively still running her small businesses—I will continue to do this important work even after I’m elected because Nevada has a citizen’s legislature. Governor Lombardo reached out to me last year to see if I would run for office. He believes in me and knows I have the skill set to represent you well in the Nevada Assembly. I’ve spent more than 20 years working to support industrial developers at Apex Industrial Park—bringing real jobs to our Valley. The City of North Las Vegas estimates a potential of up to 70,000 new jobs at Apex, depending on which companies locate there. I’ve worked tirelessly to support this development to enrich our community and provide opportunities to our children.I am a mother who raised my son in the Clark County School District from 3rd grade on. I understand the importance of a strong educational system and will back Governor Lombardo’s education-first agenda. Talking to many of you at the door, I understand your concerns and will work hard to address them. You need a system you can trust to do the right thing for your children—I promise to bring as much accountability to the schools as a state legislator can.It is critical to hold Assembly District 4 as a Republican seat. Our system of governance is built upon checks and balances. The governor is a check on the legislature through the veto power—unless both legislative houses have supermajorities (67% of the members). Supermajority status is precisely the goal for Nevada’s Democrat party. They are actively working to obtain veto-proof majorities in both the state senate and assembly. Our system of checks and balances will be rendered useless to curb bad policy if the governor has no veto power. And regardless of what some say, there will be no reason for Democrats to work across the aisle with their Republican counterparts if the Democrats hold veto-proof super majorities in both houses.

What areas of public policy are you personally passionate about?

Economic diversification, including robust programs for workforce development and workforce housing.

Public safety--recent soft-on-crime legislation has caused increased crime--our citizens feel less safe. We must address this issue.

Attainable housing for all those who wish to purchase a home--this should be addressed through increasing supply not top-down mandates.

Reduced regulatory burdens on businesses and developers--my skill set in helping developers overcome hurdles will help me craft legislation to reduce these burdens for all developers, so they can bring more jobs to our state.

And supporting our small and mid-sized business community is essential to keeping our economy as resilient as possible.

What qualities do you possess that you believe would make you a successful officeholder?

I am open-minded and a good listener. Good policy can only come about when you hear all sides of the story. That requires a large amount of listening--really hearing what people are saying.

Additionally, as an attorney dealing with contract drafting, I am skilled at looking for unintended consequences and trying to avoid them. I think broadly and will reach out to stakeholders, citizens, and other agencies that might be implicated in potential new laws so they can provide input.

What is the first historical event that happened in your lifetime that you remember? How old were you at the time?

I believe I was in 6th grade when the Berlin Wall came down.

What do you believe is the ideal relationship between the governor and state legislature?

Our system of governance is built upon checks and balances between the three branches—executive, legislative, and judicial. The governor is a check on the legislature through the veto power—unless both legislative houses have supermajorities (67% of the members). Supermajority status is precisely the goal for Nevada’s Democrat party. They are actively working to obtain veto-proof majorities in both the state senate and assembly. Our system of checks and balances will be rendered useless to curb bad policy if the governor has no veto power. And regardless of what some may say, there will be no reason for Democrats to work across the aisle with their Republican counterparts if the Democrats hold veto-proof super majorities in both houses. It is critical to hold Assembly District 4 as a Republican seat to protect the veto and our foundational system of governance.

Additionally, the role of governor is to work with the legislative caucus of his or her party to strategize regarding important policy objectives. The governor’s proposed budget is one of the first items the legislature considers when it meets every year. Thus, the ideal relationship between the governor and the state legislature is the fulfilment of fundamental constitutional systems and effectively working together for the good of Nevada.

What do you perceive to be your state's greatest challenges over the next decade?

Public safety is of utmost importance—rising property crimes have resulted from previous legislature’s policies, and we need to address the issues. Smash and grab crimes have created major issues for small and large businesses alike and created safety concerns for employees and shoppers. I will work with my colleagues to rein in soft-on crime laws and protect our citizens, as well as work to support our law enforcement officers in their efforts to keep us safe.

Economic diversification will continue to drive policy decisions for the next ten years—we will strive for a resilient economy that creates high-paying jobs in multiple industry sectors.

Housing availability needs to be addressed with a nuanced approach that includes a strong focus on supply. Housing strategies must include multiple types of homes—starter homes for people doing well, but not able to afford a house when it’s priced near half a million dollars; voucher-qualified homes for people with income less than the federally defined qualification level; multi-family housing for those just entering the workforce or in a situation where the time is not right to purchase a home; workforce housing focused on attracting and retaining people into particular employment sectors where Nevada has a strong need; etc. We must have a multi-pronged approach, rather than simple fixes that don’t really address actual needs.

Do you believe it’s beneficial to build relationships with other legislators? Please explain your answer.

Yes. Relationships are one of the most important aspects to creating effective policies for our state. When legislators have meaningful relationships, on both sides of the aisle, there is an atmosphere of trust. It’s easier to craft good policy when people trust that we are all focused on the same objective—laws that truly benefit Nevada and its citizens. Politics used to be dominated by “statesmen,” men and women who worked together for the good of the people, rather than for selfish or partisan reasons. We need to get back to those times.

What organizations or individuals have endorsed your campaign?

Governor Lombardo

Lt. Governor Stavros Anthony

Controller Andy Matthews

Assembly Republican Caucus

Vegas Chamber of Commerce

Associated General Contractors (AGC)

NV Contractors Association (NCA),

Associated Builders and Contractors (ABC)

Professional Firefighters of NV

NV Trucking Assoc.

Las Vegas Police Protective Assoc.

Las Vegas Police Managers & Supervisors Assoc.

Nevada Police Union

North Las Vegas Police Officers Assoc.

Police Officers Association of CCSD

Armed Forces Chamber

NV Democratic Veterans & Military Family Caucus

NV Veterans Association

Veterans in Politics International

LV REALTORS

NV Resort Assoc.

LiUNA

NV Subcontractors Association

NV Underground Contractors Assoc.

NV Fire Arms Coalition PAC

NFIB

What committees interest you?

I’m currently considering the following committees: 1) Natural Resources—my background in environmental science and water rights fits well with this committee’s objectives; 2) Government Affairs—I’ve worked with many jurisdictions over the course of my career and understand the importance of the relationship between the state, counties, and local governments; and 3) Judiciary—as an attorney, I am very interested in understanding our current legal systems and making sure they meet the needs of our citizens.